Daniel Klibanoff – Business Expert in Direct Marketing and Philanthropy

Suppose you are a business owner and do not use direct marketing to reach your targeted audience with products and services. In that case, you will lose many market sales opportunities. Gone are those days when direct marketing was considered cold calling and junk mail. The industry has evolved, and customers look forward to your offers, so it is a win-win situation for both of you. It would help if you took the time to plan out the direct marketing campaign with the right business message to attract your customers and boost lead conversions into sales. 

Daniel Klibanoff – A leader in the field of direct marketing 

Daniel Klibanoff is a business expert in direct marketing and a serial entrepreneur from Asheville, North Carolina. He has more than 32 years of valuable experience in data and marketing solutions, and in 1982, he started his own data business with $500. His company later became an established name in the direct marketing industry in data and marketing solutions for prominent companies like Citibank, AARP, Chase Manhattan Bank, BlueCross Blue Shield, Hearst Magazines, and more. 

Giving back to the community 

He is an avid believer in giving back to society. With his wife Cathleen, he founded the NGO Angels Among Us to offer financial aid to children who need financial assistance for their college education and who have displayed real commitment to civic duty by consistently volunteering in the community. Both believe that if the children are prepared for the future, they can break the vicious cycle of substance abuse, poverty, and dependence. 

Award winner for his dedication and leadership skills 

He has been the recipient of outstanding achievement awards for charity from the American Heart Association and the Muscular Dystrophy Association for his efforts in exceeding fundraising goals and his leadership skills. He has served on the Board of Directors for several non-profit organizations and contributed financially and personally to all these causes economically and personally. 

Choose the correct type of direct marketing for your business

You should incorporate the correct type of direct marketing for your business, and he recommends emails, internet display ads, content development, and social media for the task. According to him, emails help retain existing customers and attract potential customers to your business. The offer should be mentioned in the subject line, and the content should have enticing sentences to invoke the customer to click on the call-to-action button. 

Social media has a decisive role

According to Daniel Klibanoff, social media is one of the biggest influencers in modern times, and people buy products or services after seeing them on social media platforms. He recommends that business owners use this trend and reach out to the targeted audience with the right content to boost sales and profits.

Internet display ads should be crafted well, so the customer clicks on the ad within three to five minutes. The content should have a CTA that should be visible for the customer to click on the link promptly!